Fashion Industry

Fast track to execute a Sustainable Fashion Strategy in 2020

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Vilmer Ståhle
· 3 minute read

susIt is no secret that the global fashion industry is facing a huge challenge when it comes to pollution, waste and energy-consumption – and despite the progress in sustainable thinking, many companies haven’t yet been able to take the step towards executing a sustainable fashion strategy.

However, 2020 will be the year where fashion will implement tangible solutions and seize the opportunity to impress the world with a formula to solve its challenges.

The only question is, how?

Implement new materials and close supplier collaboration

Some of the largest players have already entered the new material revolution and committed to rising investment, radical experimentation and a greater focus on sustainability – all connected to exploiting and innovating new and more sustainable materials. The revolution is in progress as biodegradable textiles, closed-loop recycling and a growing lexicon of synthetic and re-engineered fibres are already buzzwords in the manufacturing conventions. With innovations that include materials made from food-waste, algae and regenerate cellulose, this movement will only keep growing and 45 percent of apparel companies surveyed by McKinsey are planning to integrate bio-based materials as a standard by the end of 2020 (The State of Fashion 2020, McKinsey).

However, this is easier said than done. The new conventions will require companies to have a closer and more substantial relation to suppliers in the process of implementing and experimenting with new materials in design and production departments – the first step toward a sustainable strategy.

Traceability requires a close relation to suppliers

At the same time, consumers are demanding more transparency and are even willing to pay more for sustainable products. So, committing to a sustainable business model is an investment not only in the environment but also in the stakeholders, the organization and the bottom line. To meet the consumers’ demand for transformational change, companies have to execute meaningful action and regulatory compliance. In other words, transparency is the key to consumers’ hearts.

Refine workflows and processes

In order to meet the new industry standards, companies must implement or rethink tools and processes that concern the inevitable changes in fashion. Using dedicated tools to organize the supply chain, and to make sure to keep transparency at all levels of the value chain is one of the best ways to accommodate the industry forces. Improved processes will make room for implementing and experimenting with new products and designing with new materials – which is crucial to maintaining a sustainable business model. This makes it possible for companies to accommodate the consumer passion for the cause, as they will be able to spend less time on administrative tasks and focus more on sustainability and transparency. Using communication tools to enhance supplier collaboration is also a significant method to build closer relations to suppliers and stakeholders. Close supplier relations will make it easier for companies to ensure operational flexibility which means that the process of implementing and experimenting with new materials will be more manageable.

Execute sustainability with Delogue PLM

New materials require close supplier collaboration. Delogue PLM makes it easier for companies and suppliers to collaborate and communicate in the process of implementing new materials. It is important that all levels of the business are aligned when it comes to organizational vision and the company’s role in the industry. As the use of raw materials have an increasing influence on the company’s identity and image, working closely together with suppliers will also help companies to better demonstrate transparency to the world. Ultimately, Delogue PLM will make it much easier for the players in the industry to have full control of the supply chain, as every step is organized and managed from a single source of truth.

Through many years, Delogue PLM has helped companies in more than 60 countries to ease the communication and workload in periods of radical change – and as always, we are ready to help the industry take the next steps towards a modernized practice.

Schedule a consultation and learn how Delogue PLM can help your company prepare for the future.

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