A Product Information Management (PIM) system manages and enriches all the information you share about your products across online channels, from names, descriptions and images to pricing, sizing and materials, then adapts that content for platforms such as webshops and marketplaces.
PIM is the bridge between product creation and your customer-facing channels. It lets marketing and e-commerce teams present consistent, optimised product information everywhere you sell, so what a customer sees is accurate and on-brand across every platform.
As the saying goes, PLM handles the backstage of your business, while PIM manages the shop window. The users differ too: PLM is used by designers, product developers, technicians, buyers and suppliers, while PIM is used by marketing, e-commerce and content teams.
When PIM and PLM are connected, product data flows automatically from development to marketing, removing manual re-entry and keeping everyone on accurate, real-time information. That speeds up time to market and keeps you consistent from design through to digital sales. Read PIM vs PLM.