Bad product data rarely announces itself. It hides in scattered spreadsheets, buried email threads and versions that don't quite match, and it quietly costs you in rework, delays and margin you never get back. In this 45-minute session, we were joined by Wheat, the Danish children's wear brand that's spent 25 years designing clothes built to last through the adventures of childhood.

Together with Nicklas Vad, Head of Buying at Wheat, we looked at what bad data really costs a product team, and how moving to one source of truth changes the way people work. We explored how structure gives creative teams more time to make better decisions rather than less, why getting your data foundation right is what makes you ready for the DPP and for AI (because AI can only ever be as good as the data it receives).

Why should you watch this webinar?

Because the brands pulling ahead aren't the ones with the most tools, they're the ones who've turned curiosity into collaboration across departments, and built a way of working where everyone's in the same boat at the same time.

Don't miss this opportunity to hear directly from the Wheat team on how they're working towards this, and the difference it's made across their teams, suppliers and margins.