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Lunch in the Loop: Bringing Delogue customers together

Written by Serina Slot Lauridsen | Aug 25, 2026, 8:21:07 AM

Last week, Delogue welcomed 25 customers to our Copenhagen office for the first Lunch in the Loop, a hands-on customer workshop created around Delogue 2.0.

The morning brought together Delogue users from different countries, industries and roles to explore some of the latest developments in the platform, ask questions and, importantly, share experiences with each other.

From new Table Views and Bulk Edits to the Supplier Module and our new Declaration of Conformity Generator, the day was an opportunity to get closer to both the platform and the people building it.

What is Lunch in the Loop?

Lunch in the Loop is a new customer format designed to make product updates more hands-on and collaborative.

Rather than simply presenting new features, the idea is to bring customers into the conversation. Customers can follow along directly in Delogue, ask questions as they go and discuss how new functionality can fit into their own workflows.

And, as the name suggests, there is lunch too. Because some of the most valuable conversations happen when the presentation stops and people simply start talking.

 

Different brands, different ways of working

One of the highlights of the day was bringing together customers with very different perspectives.

With participants joining us from Denmark, Sweden and Germany and representing different parts of the fashion and lifestyle industry, the room was full of different workflows, challenges and approaches to product development.

A question from one customer could spark an idea for another. A feature used in one way by one team could suddenly have a completely different application for someone else.

That exchange is an important part of Lunch in the Loop. There is rarely only one way to work in Delogue, and bringing brands together gives customers an opportunity to learn not only from us, but from each other.

Bringing customers closer to the people behind Delogue

Lunch in the Loop is also about putting faces to the platform.

By bringing customers together with our Customer Success and Product teams, they can speak directly with the people working on Delogue 2.0, ask questions and share what works, what could work better and what they need in their daily workflows.

For us, that dialogue is an important part of building Delogue 2.0. New functionality should solve real challenges, and understanding how customers actually work helps our teams make better product decisions.

More Lunch in the Loop to come

The first Lunch in the Loop confirmed something we already believed: there is real value in getting customers, Customer Success and Product together in the same room.

As Delogue 2.0 continues to evolve, we would love to make Lunch in the Loop a recurring format around new releases, workflows and topics.

Would you like to join a future session or hear more about what’s new in Delogue 2.0? Get in touch with the support team and we’ll keep you in the loop.