Founded in 2003, the Danish brand Dea Kudibal is synonymous with high-quality craftsmanship, details, playful colors, and affordable prices expressed through exclusive scarves, shawls, and clothes. As the brand developed, the stretch silk quality became a signature for Dea Kudibal, just as much as exclusive materials and refined handmade details.
Letting quality take the lead can be challenging in today’s product development environment, where technologies are everchanging. Dea Kudibal needed to find ways to optimize processes and improve efficiency to influence revenue directly. Delogue PLM has been the right solution to ensure an efficient process from development to final product.
Dea Kudibal has spent too much time and resources on unnecessary errors and inefficient communication, both internally as externally. One especially time-consuming task has been creating price lists for all the different countries they operate in. The implementation of Delogue allowed purchasers to spend less time on monotonous tasks and more freedom to focus on elevating the brand, says Micheala Ritsing, ex-Purchaser at Dea Kudibal and current Online Key Accounts & Process Optimisation Specialist.
Dea Kudibal has managed to minimize errors and misunderstandings, improve communication and acquire the stability and structure they were looking for. Delogue PLM has been appreciated by both the internal team and their partnering suppliers, as Gitte Rasmussen, Designer at Dea Kudibal explains.
Delogue PLM allowed Dea Kudibal to improve time-to-market through structured workflows and efficiency without sacrificing the quality they are known and loved for.