Dea Kudibal achieved operational savings and better time to market with Delogue PLM

Doing price lists has never been this quick!

Founded in 2003, the Danish brand Dea Kudibal is synonymous with high-quality craftsmanship, details, playful colors, and affordable prices expressed through exclusive scarves, shawls, and clothes. As the brand developed, the stretch silk quality became a signature for Dea Kudibal, just as much as exclusive materials and refined handmade details.



Letting quality take the lead can be challenging in today’s product development environment, where technologies are everchanging. Dea Kudibal needed to find ways to optimize processes and improve efficiency to influence revenue directly. Delogue PLM has been the right solution to ensure an efficient process from development to final product.

Recognizing errors and broken processes

Dea Kudibal has spent too much time and resources on unnecessary errors and inefficient communication, both internally as externally. One especially time-consuming task has been creating price lists for all the different countries they operate in. The implementation of Delogue allowed purchasers to spend less time on monotonous tasks and more freedom to focus on elevating the brand, says Micheala Ritsing, ex-Purchaser at Dea Kudibal and current Online Key Accounts & Process Optimisation Specialist.

Before Delogue PLM, I used a lot of time making these price lists - now, it takes five minutes, and I have three different lists in three different countries. I love it and so do the suppliers. Also, it is really good at showing the value of our input and feedback. We appreciate this, and this also means that we are more likely to go to Delogue PLM when a problem or wish arises

Micheala Ritsing, Online Key Accounts & Process Optimisation Specialist

Efficient workflows after smooth implementation

Dea Kudibal has managed to minimize errors and misunderstandings, improve communication and acquire the stability and structure they were looking for. Delogue PLM has been appreciated by both the internal team and their partnering suppliers, as Gitte Rasmussen, Designer at Dea Kudibal explains.


It is super cool to be able to invite new suppliers to Delogue PLM. You show that you are a serious and professional company.

Gitte Rasmussen, Designer at Dea Kudibal

Delogue PLM allowed Dea Kudibal to improve time-to-market through structured workflows and efficiency without sacrificing the quality they are known and loved for.