Cecilie Copenhagen was founded in 2011 by designer Cecilie Jørgensen. Since then, the brand has gained a massive following, and the collections have expanded into several styles, always including the laid-back Scandinavian design.
Cecilie Copenhagen's value of delivering high-quality and exclusive products can get compromised in a high-paced environment. By implementing Delogue PLM and improving structure and communication, it managed to maintain its quality-led strategy.
Realizing communication as a critical success factor
Having the freedom to enforce a selective strategy and refusing to compromise the quality and design in high-pressure situations requires structure and lots of communication. As a brand grows, so do demands from consumers and the industry. Transparency and responsibility become non-negotiable, while deadlines get tighter and harder to meet. The solution resides in better ways of communicating with suppliers and modernizing the entire communication practice within the company.
“When it comes down to it, communication is one of the most important things we can do, in order to come up with a product that in the end, we can be proud to put our name on. Delogue PLM helps us achieve that.”
Accelerating growth through better communication with Delogue PLM
Delogue PLM helps Cecilie Copenhagen meet their desired time to market while keeping up with a premium product quality. Jakob Mernøe, Head of Sales at Cecilie Copenhagen explains: “With Delogue PLM, we grow closer to reaching our goal as the platform makes our every day easier, more accessible, and gives us the ideal communication tool to be efficient. We use Delogue PLM for most things, from creating collections to communicating with our suppliers to avoid misunderstandings and mistakes.” A strong and traceable communication practice from design to supplier makes the entire process far more transparent for all parties. Ultimately this enables operational savings and increased revenue due to more efficient workflows without delays and time-waste.