Kidswear
How do you make sure everyone - from designers and buyers to suppliers halfway across the world - speaks the same language? For Danish kidswear brand Wheat, the answer has been to move from scattered email threads to one single source of truth.
A Mission Rooted in Childhood Essentials
Founded with a simple but powerful mission - to clothe children for all of life’s adventures while creating positive change in the world - Wheat builds collections that are safe, durable, and made with certified materials. Their focus on timeless design and responsible production goes hand in hand with their commitment to fair and healthy working conditions across the supply chain.
But even with a clear mission, the team faced a challenge familiar to many fashion brands: communication.
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“The biggest challenge we had in the company was communication. One department didn’t really know where the other department was in the development process.”
Nicklas Vad, Head of Buying, Wheat
Breaking Down Silos
Before Delogue, communication between departments - and with suppliers - often fell apart. Comments were buried in long email threads, sometimes sent to just one person, leaving the rest of the team in the dark.
With Delogue, everything changed.
"We separate everything. One comment is for one style, and everybody can see what has been made." Nicklas noted, "What has changed most is how we’ve worked together. That everybody is in the same boat at the same time, and that we aren’t really islands working separately.”
Transparency for the Whole Chain
For Wheat, the shift wasn’t just internal. Suppliers quickly saw the benefits of a structured, transparent workflow.
“It’s very easy to communicate with suppliers. And as soon as they realize how easy the communication can be as well, it’s quite beneficial for them.” Nicklas said when we spoke to him about the hurdles they've overcome after adopting Delogue.
The result is a more streamlined process, fewer misunderstandings, and better collaboration across every stage of development.
The Value of On-Site Support
For Wheat, onboarding wasn’t just about learning a new platform - it was about building a partnership. That’s why Delogue’s Head of Customer Success, Ulla Bang Jørgensen, visited Wheat’s head office in Gentofte to work side by side with the team.
Being on site created a different kind of dialogue. Instead of abstract explanations, the sessions became hands-on, personal, and directly tied to Wheat’s day-to-day challenges.
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“When we sit together in person, the questions become much more alive. I can sense what’s important for the team, and I’m better at catching what really needs to be explained."”
Ulla Bang Jørgensen, Head of Customer Success, Delogue
Ulla emphasized that while virtual onboarding works well, there are clear advantages to meeting in person.
“Of course, you can do it online, but face-to-face brings us even closer. You build trust, you share a laugh, and suddenly the whole process feels less like training and more like collaboration,” she explained.
For Wheat, that personal connection made all the difference. The on-site sessions not only helped the team feel confident using Delogue PLM, they also strengthened the relationship between people. It set the stage for smoother communication, quicker adoption, and a shared commitment to working better together.
Looking Ahead
Wheat is far from done with their digital journey. For Nicklas, the next steps are about scaling collaboration and embedding ESG and compliance even deeper into their processes.
“Moving forward with Delogue, I’m quite keen on seeing how we can expand the collections, how we can work more as a team, and how we can make everything more streamlined in communication, ESG, and compliance.” He explained.
For a brand that designs clothing to last through the adventures of childhood, building strong, lasting workflows is just as essential. With Delogue PLM, Wheat has found a way to keep everyone in the same boat sailing toward a more transparent and responsible future.