DAY Birger et Mikkelsen improves time to market with Delogue PLM

Working with three different labels like DAY Birger et Mikkelsen, can be challenging when keeping track of all the different collections and gaining an overview of the production processes. The company quickly realized the need for better project planning and traceability throughout the supply chain.

The need for efficient processes across all labels

As the business grew, DAY Birger et Mikkelsen experienced a greater need for better overviews, collection planning and boosted efficiency across all three labels. They realized that precise and easy communication with both suppliers and internal teams needed to be enhanced in order to improve time to market.

Gaining better overviews and improved time to market

After acknowledging the need for improved processes and more efficient communication, DAY Birger et Mikkelsen began looking for a tool to accommodate the challenges they were facing in order to keep growing and improve their collection development and traceability throughout the supply chain. Therese Niko Bush, Brand Director at DAY Birger et Mikkelsen, reveals why they chose Delogue PLM:

About DAY Birger et Mikkelsen

DAY Birger et Mikkelsen is the brainchild of Keld Mikkelsen, whose founding vision was to capture a chic silhouette and combine it with ethnic details inspired from his world travels. Since the brand’s launch in 1997, the higher purpose has consistently been to create versatile fashion that aims to showcase the contemporary aesthetic of the everyday. Market: Fashion, Accessories, Interior

Our continuous growth on our labels Day, 2nd Day and with the introduction of our accessories concept Day ET, demands an even bigger focus on our collection development process. With a complete visualization of our supply chain, Delogue PLM was an easy choice, as the buyers and creatives have an overview right from the start.

Therese Niko Bush, Brand Director at DAY Birger et Mikkelsen

DAY Birger et Mikkelsen has chosen Delogue PLM as the best platform to support their processes, which has resulted in improved workflows, traceability and better time to market.

Delogue PLM benefits

  • Increase productivity with structured data and traceability
  • Eliminate costly workflows in Excel, email and file-sharing platforms
  • Increase earnings with streamlined processes
  • Improve time to market with better workflows and supplier collaboration
  • Eliminate cost waste with less miscommunication

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