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PureKidsCustomerStory

On the road to be one of the most environmentally conscious players

Recognizing the need for better communication practices

With the goal to boost company CSR and responsible management, Pure Kids acknowledged the need for better communication practices with suppliers, in order to ensure traceability and quality control throughout the entire supply chain. As the company began to identify possible solutions, Pure Kids found that communication, close supplier collaboration and being increasingly involved with sourcing and production processes, would be a substantial step towards improved transparency and CSR.

Implementing Delogue PLM to boost CSR

After realizing the need for more structured practices, Pure Kids chose Delogue PLM as the perfect fit to help them achieve their objectives. Tilde Cramon, Technical Designer explains: “looking for information in hundreds of emails sent back and forward, made it difficult for us to keep track of the product journey. Delogue PLM helps us to clean up all the technical specifications and provides us with a channel for communicating with suppliers. All this makes the production process more transparent and helps us to stay true to our CSR policy” After implementation Delogue PLM has provided Pure Kids with the tool they needed to implement traceability and ultimately improve the overall company CSR. Now, every design can be easily tracked all the way from idea to final product. Pure Kids also use Delogue PLM to align both teams and suppliers through an ever updated knowledge base. Also, the company is able to overview the product journey in every stage of the process, which plays a significant role when managing different brands and projects at once.

About Pure Kids

Pure Kids Wholesale is a Danish children wear company founded in 2004. They own the brands Phister & Philina and Racoon Outdoor. Great design and functionally are key characteristics of both brands, as well as their mindset to produce better products through environmentally-friendly technical solutions. Market Kids Fashion

Delogue PLM has helped Pure Kids meet their challenges by improving transparency and CSR in their entire organization – and provided a single source of truth for their product data and communication.

Delogue PLM Benefits

  • Boost CSR with increased traceability
  • Increase productivity with structured data and transparency
  • Save costs with efficient supplier collaboration
  • Eliminate costly workflows in Excel, email and file-sharing platforms
  • Increase earnings with streamlined processes and workflows

Learn how Delogue PLM can help your company.

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More and more parents are turning to environmentally friendly products for their kids, concerned with their safety and the world they’ll leave to their children. Pure Kids gives them the chance to stick to their values while investing in high-quality and fun clothes.

Pure Kids was founded in Denmark in 2004 as the umbrella brand over Phister & Philina, a quirky and colorful brand, and Racoon Outdoor, the outdoor brand for kids who like to play and get messy.

With a sustainable approach to product development and communication, Pure Kids aims to be one of the most environmentally conscious players in the Danish kids’ fashion industry – an objective that requires traceability, quality control, and close supplier relations.

Overcoming the full-inbox syndrome

The Full-Inbox Syndrome is an epidemic that affects many brands in the fashion industry. It forces professionals to waste time trying to piece together parts of a conversation from different personal inboxes.

Tilde Cramon, a former Technical Designer at By Green Cotton, felt the frustration on her own skin. She shared how the implementation of Delogue PLM helped save precious time and unnecessary mistakes while making the production process more efficient.

Looking for information in hundreds of emails sent back and forward made it difficult for us to keep track of the product journey. Delogue PLM helps us clean up all the technical specifications and provides us with a channel for communicating with suppliers.

Boosting communication to improve CSR

Intending to support company CSR and responsible management, Pure Kids acknowledged the need for better communication practices with suppliers to ensure traceability and quality control throughout the entire supply chain. It found the solution in Delogue PLM and its internal communication tool. Cramon explains:

Delogue PLM facilitates the workflows of the design department and makes the sample flow more clear and traceable. On top of that, it simplifies the ongoing communication with our suppliers, logistics, and sales solutions – which all play a role in staying true to our CSR policy.

READ MORE: Traceability Beyond Tier 1

Delogue PLM has provided Pure Kids with the tool they needed to implement traceability and ultimately improve the overall company CSR. Now, every design can be easily tracked from idea to final product.