Press Release
By Delogue
5 minute read
Delogue By Delogue
5 minute read
CIFF, Northern Europe’s leading fashion trade event, announces a strategic partnership with Delogue to launch TechCreate, a new initiative bridging the gap between fashion and technology. The collaboration marks a long-term commitment to spotlight innovation, not just during the CIFF fair in January, but through ongoing digital activations including a webinar on 26 November and a dedicated CIFF Media series rolling out through spring 2026.
A new arena for fashion technology
TechCreate will debut physically at CIFF 66, held January 27–29, 2026, in Copenhagen.
The new area will unite fashion brands and technology providers in a dynamic shared space, showcasing how digital tools, sustainability data, and workflow optimization are redefining the industry’s creative and commercial processes.
The initiative is developed in collaboration with Delogue, a Danish-born tech company whose PLM platform has become a key operational backbone for global fashion and lifestyle brands, alongside leading tech partners including tex.tracer, TRIMIT, E-SCM, and Fashion Cloud. Together, these companies represent a powerful ecosystem driving transparency, connectivity, and innovation across the entire fashion value chain.
By integrating technology storytelling directly into CIFF’s physical and digital universe, TechCreate seeks to inspire both established and emerging brands to evolve through data, design, and collaboration. “With TechCreate, we are moving beyond displaying collections - we are displaying innovation,” says Sofie Dolva, Director of CIFF.
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“Our partnership with Delogue represents the natural next step in how CIFF can help the fashion industry grow, by providing a platform where creativity and technology meet, and where visibility turns into knowledge and action.”
Sofie Dolva, Director of CIFF
Three pillars of the TechCreate initiative
1. The Webinar, 26 November, 2025
A digital launch hosted by CIFF and Delogue, where industry voices discuss how technology can strengthen creativity, streamline production, and build transparency. The session will also reveal more details about the physical TechCreate zone at CIFF 66.
2. The TechCreate Space at CIFF 66
An experiential exhibition area within CIFF where tech companies and fashion brands meet face-to-face. Visitors can experience live demos, talks, and collaborations exploring the future of design, production, retail, and sustainability.
3. The CIFF Media Series
Following the January event, TechCreate will continue as a content series on CIFF Media, CIFF’s digital storytelling platform, featuring interviews, trend reports, and conversations with leading innovators shaping the intersection of fashion and technology.
A partnership with purpose
The collaboration between CIFF and Delogue is built around shared values of
transparency, innovation, and education. Together, they aim to redefine the fashion industry’s understanding of technology, not as an external tool, but as an integrated part of creativity and sustainability. “Delogue has always believed that technology should empower creative people, not limit them,” says Jonas Midtgaard, CEO at Delogue.
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“TechCreate gives us the opportunity to bring that philosophy to life, incollaboration with CIFF, by engaging directly with the fashion community both physically and digitally.”
Jonas Midtgaard, CEO at Delogue
About CIFF - CIFF (Copenhagen International Fashion Fair) is Northern Europe’s leading fashion trade platform, connecting brands, buyers, and creative professionals. Known for uniting commerce, culture, and creativity, CIFF continues to evolve as a forward-thinking hub for the international fashion industry.
About Delogue - Delogue’s PLM system empowers fashion and lifestyle brands to streamline their product development and production processes. By providing a single source of truth, Delogue helps brands achieve transparency, efficiency, and sustainable growth.