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Fashion
If you ask the team at Brands of Q what sets them apart, the answer starts in the saddle. The brand is built by riders who test every product themselves and know exactly what performance, comfort, and durability mean in real life. From functional gear to stylish apparel for both riders and horses, everything is developed with a clear purpose, to deliver products that perform, look good, and last.
With a team of more than 50 equestrian enthusiasts, Brands of Q lives and breathes the sport. The wellbeing of the horse always comes first, and sustainability, fair working conditions, and responsible practices are not ambitions for the future, but principles guiding everyday decisions. Operating in more than 40 countries, with fast delivery and a no-nonsense approach, the brand combines hands-on passion with a strong sense of responsibility.
As the company has grown and its product range expanded, so has the complexity behind the scenes. Turning ideas into finished products at scale requires more than enthusiasm alone - it calls for clarity, collaboration, and a way of working that supports both creativity and control.
When passion meets process
Before introducing a more structured platform, product development at Brands of Q involved many moving parts. Designers, product developers, and suppliers worked closely together, but product information was often spread across spreadsheets, emails, and shared folders. Keeping track of updates or knowing which version was the latest could be time-consuming.
“The biggest challenge was making sure everyone was looking at the same information,” says Kirsten Tolman, Product and Development manager “Product data was spread out, and that made it harder to stay aligned and work efficiently.”
The issue wasn’t a lack of expertise - it was the absence of a single source of truth. As collections and supplier relationships grew, the need for a clearer structure became increasingly important.
One shared workspace for product development
Today, Delogue sits at the centre of Brands of Q’s creative workflow. It has become the natural meeting point for designers, product developers, and suppliers, supporting the entire journey from early concepts to final samples.
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“Delogue is really at the heart of how we work in the creative team, from the start of a collection to the final samples, everything happens there.”
Kristen Tolman, Product and Development Manager, Brands of Q
By bringing product data, communication, and documentation together in one place, Delogue provides the overview the team was missing. Everyone works with the same information in real time, reducing misunderstandings and cutting down on lengthy email threads. The result is a more streamlined process - and more time to focus on developing high-quality products.
A partnership built on stability and trust
After working with Delogue for some time, Brands of Q recently decided to extend the partnership for another two years. The decision was driven by consistency and fit, rather than the promise of something new.
“We know what to expect from the system, and it works well for our organization,” Kirsten says. “It’s stable, familiar for both our team and our suppliers, and it fits naturally into our daily processes.”
Continuing the partnership felt like a logical step to keep things running smoothly and ensure continuity in product development.
Responsibility starts with clarity
Sustainability and responsibility are deeply embedded in how Brands of Q operates — from a gas-free, future-proof office to ongoing efforts to reduce plastic and waste. In product development, those values translate into a need for transparency and well-documented information.
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“For us, making responsible choices starts with having a clear overview. Delogue helps us bring all product information, materials, and suppliers together in one place, so we can make well-informed decisions.”
Kristen Tolman, Product and Development Manager, Brands of Q
Having structured product and supplier data also helps the brand stay prepared as requirements around sustainability and documentation continue to evolve.
Looking ahead: collaboration and continuous improvement
Looking to the future, Brands of Q is focused on improving efficiency and strengthening collaboration, both internally and with partners across the value chain. Delogue is expected to remain an important part of that journey.
“We regularly share feedback and ideas with the Delogue team,” Kirsten says. “It’s great to work with a system that keeps developing, and we’re excited to see how it can continue to support us as our processes evolve.”
For Brands of Q, combining deep equestrian knowledge with structured product development has created a solid foundation for growth. With clarity in their workflows and trusted partnerships in place, they are well positioned to keep delivering products that riders rely on and horses benefit from.