By Serina Slot Lauridsen
7 minute read
Serina Slot Lauridsen By Serina Slot Lauridsen
7 minute read
Looking back at 2025, our theme of “infrastructure” has taken on a whole new meaning. It turned out not to be about systems or features, but about people. The collaborations inside the brands, the trust with suppliers, the way tech solutions stand together, and the spaces where the industry meets eye to eye.
That’s the foundation we built this year, and the one we’ll keep building on.
When partnerships become the real infrastructure
If you think back to the beginning of the year, you might remember that we called 2025 the year of infrastructure. At the time it felt exciting, but also a little abstract. We knew it mattered, but I don’t think any of us fully understood just how much it would shape the conversations, the collaborations, and the direction of the whole industry this year.
For us, “infrastructure” has never just been about technology. That might sound odd coming from a tech company, but Delogue isn’t built by tech people looking in from the outside. We’re built by fashion people who’ve lived the daily realities of design teams, buying teams, suppliers, delays, development chaos, and those late-night emails trying to piece a collection together. So when we talk about infrastructure, we’re talking about the things that actually make the work flow.
It’s the way internal teams inside a brand align around the same information. It’s the trust between brand and supplier that turns a collaboration into a partnership. It’s systems speaking the same language instead of sending teams on data treasure hunts. And it’s the wider ecosystem, the TechThreads gatherings, the TechStitch workshops, the moments where fashion brands and tech companies sit at the same table and share what they’ve learned.
“You can build all the tech in the world, but without strong partnerships, nothing really moves. Collaboration is the real engine.”
Kristian Wahl, Head of Partnerships at Delogue PLM
Inside the brand: where true partnership begins
Let’s zoom in on one of the most important parts of this whole idea of infrastructure: what happens inside the brand itself. Because this is really where everything starts. The brands using our platform every day are the ones laying the foundation for strong partnerships long before a style leaves the screen and reaches a supplier.
When design, buying, product development, sourcing, ESG, and production work from the same source of truth in a PLM, something shifts. The back-and-forth gets lighter. The misunderstandings fade. Decisions land faster, and everyone moves with more confidence. And suppliers feel that clarity immediately. It becomes easier for them to deliver accurate data, react to changes, and stay aligned with the expectations set by the brand.
This is where real partnership begins. Not in contracts or kickoff calls, but in the everyday structure that makes teamwork feel natural. When the internal flow is strong, the external relationships become stronger too. This is infrastructure in its most practical form: shared clarity, shared language, and shared ownership of the product.
Making technology feel human
Now let’s move into the digital side of infrastructure, the part everyone talks about but very few actually feel comfortable with: the fashion tech stack. Integrations, data flow, system-to-system communication. It sounds heavy, and for most people working in fashion, the word API might as well be a foreign language. And honestly, that’s completely fair.
Our vision has never been to make anyone fluent in tech jargon. Our job is to make the technology feel human. To make the systems work together so smoothly that you don’t have to think about what’s happening behind the scenes. PLM talking to ERP. ERP talking to sustainability tools. Sustainability tools feeding into DPP solutions. All of it moving together, quietly and reliably, so your teams can stay focused on the product.
This year we’ve brought a lot of different tech solutions into the same room, both literally and figuratively. Events, webinars, conversations, and collaborations that turn something technical into something people can understand, relate to, and use. Because the truth is, the digital infrastructure of fashion is built on the partnerships no one sees. The ones happening between systems in the background.
“When we, as tech solutions, stand united, it makes brands far less anxious about integrations and APIs.”
Ayse Molla Chasan, Senior Account Executive at Delogue PLM
A space where fashion and tech inspire each other
When we look at the bigger picture of this year, one thing stands out: how intentionally we brought the industry closer together. 2025 became the year where brands met brands, tech met tech, and everyone stepped into the same conversations on equal footing. No distance, no hierarchy, just people learning from people.
We’ve worked to create spaces where fashion and technology can actually meet in a way that feels natural. From big, buzzing events to small creative workshops, from TechThreads to TechStitch to our ongoing webinars, the goal has been the same: make collaboration feel effortless. And every time we gather the industry, something happens. Ideas sharpen. Curiosity spreads. Partnerships grow in ways they simply can’t when everyone works in their own corner.
This is the larger infrastructure we’re building, an ecosystem where inspiration moves freely and no one is left navigating the new digital reality alone.
And trust us… we’re just getting started. 2026 will take this to a whole new level.
Check out our monthly webinar
Every month, we host a webinar, often in collaboration with our IT solution partners and leading industry brands. The topics vary, but one thing remains the same: we aim to make the fashion industry’s challenges more manageable and share our take on practical, hands-on solutions.
Check out this month’s webinar by clicking the button below.