By Serina Slot Lauridsen
6 minute read
Serina Slot Lauridsen By Serina Slot Lauridsen
6 minute read
Digital transformation has reshaped the way fashion brands work, and nowhere is this more evident than in how teams manage data and collaboration. Cloud-based software, often referred to as Software as a Service (SaaS), has become the standard for brands seeking flexibility, scalability, and simplicity.
But while the idea of working “in the cloud” may sound modern, it’s not entirely new. What we call cloud computing has existed for years; what’s changed is how essential it has become. As product data grows and fashion businesses rely more on digital collaboration, the advantages of cloud-based PLM software are clearer than ever.
What is cloud-based software
At its core, a cloud-based software solution means that your data, systems, and workflows are hosted online rather than stored on local servers or individual computers. In practical terms, this gives brands access to their product information anywhere, at any time, whether from the office, at home, or on the go. For the fashion industry, this shift is significant. The days of relying on local drives and shared Excel sheets are fading fast. Instead, teams are turning to cloud-based PLM solutions that make collaboration seamless and data instantly accessible across departments and time zones.
When brands work in the cloud, their “office” becomes virtual. Designers, buyers, and suppliers can log in from anywhere and see the same up-to-date information in real time. It’s as if the whole company shares one organised, digital workspace, flexible, connected, and always on.
If you want to see what this looks like in practice, take a look at Cloud-Based PLM Software for Fashion and Apparel, where Tatari streamlined its production process with Delogue PLM.
Why cloud-based software matters for fashion
Digital transformation is no longer optional in fashion, it’s part of everyday work. What used to be known simply as cloud computing is now one of the most important foundations for agile, modern companies. The popularity of cloud-based software solutions has grown as brands realise that storing and managing data online is safer, faster, and more efficient than relying on local servers or static drives. In a world where product data, materials, and designs need to move quickly between people and places, cloud-based PLM systems make it possible to keep everything connected. Teams can work remotely, share updates in real time, and manage development without ever losing control of their data.
1. Flexibility
A cloud-based PLM system offers true freedom. Whether you are in the studio, at home, or travelling between suppliers, you can access your product data anytime, anywhere. All that’s needed is an internet connection. Designers can upload new styles, developers can review specifications, and buyers can check updates from any device.
This flexibility has changed the rhythm of fashion work. Instead of waiting for files or approvals, teams stay connected in real time, no matter where they are in the world.
2. Collaboration
Fashion thrives on collaboration, and cloud PLM software brings that to life. When all data lives in one shared platform, everyone works from the same version of truth. Designers, product developers, and suppliers can communicate instantly, share changes, and provide feedback without endless email threads.
For brands with offices or partners in different countries, a cloud-based PLM solution breaks down barriers. Everyone stays in sync, decisions are faster, and teamwork feels natural, even when teams are spread across continents.
3. Reduced IT costs
Traditional IT setups require hardware, maintenance, and frequent updates, all of which cost time and money. With a cloud-based software solution, there’s no need for physical servers or manual installations. Everything happens online, and updates are handled automatically by the provider.
A cloud-based PLM platform like Delogue’s includes hosting, upgrades, and security within the licence. This means fewer unexpected costs, less downtime, and a leaner way of running your digital operations.
4. Automatic backup
Few things are more stressful than losing important data. Power failures, corrupted files, or misplaced drives can stop production in its tracks. With cloud-based PLM software, your data is automatically backed up and stored securely online.
Even in the event of a system crash or outage, your product information remains safe and accessible. That reliability gives teams the confidence to focus on their work, knowing that their digital workspace will always be there.
5. Supports sustainability
A cloud-based PLM solution not only improves efficiency but also supports sustainability. Local servers consume large amounts of energy, while cloud systems use shared resources that reduce energy consumption and the carbon footprint.
By shifting to cloud-based software, fashion brands contribute to a more sustainable digital environment. Fewer servers mean less waste, less power usage, and a cleaner way to run your business, all while embracing the digital tools that modern fashion requires.
6. Insights and data-driven decisions
One of the most valuable benefits of cloud-based software is visibility. Because data is centralised and updated in real time, managers can make informed decisions faster. Reports, analytics, and performance insights are available instantly, turning product data into actionable information.
For fashion brands, this means clearer oversight of the collection process, more precise planning, and smarter, data-driven strategies that reduce guesswork and increase productivity.
7. Security
In fashion, data is one of your most valuable assets, from material specs to supplier information. Cloud PLM software protects that data with advanced security features such as encryption, secure logins, and role-based access.
Compared to local servers, cloud systems often provide stronger protection because security updates are continuous and professionally managed. Your data stays safe, compliant, and accessible only to those who need it.
A future built in the cloud
The benefits of cloud-based PLM systems extend far beyond convenience. They create a foundation for a more flexible, collaborative, and sustainable way of working. By moving to the cloud, fashion brands gain a single, secure platform that connects data, people, and processes in real time.
With Delogue PLM, teams can work more efficiently and focus on what they do best - designing, creating, and delivering outstanding products. The cloud isn’t just a trend; it’s the future of how fashion works.